Web Design
Before tackling the technical aspects it is best to secure good prototypes with which through sketches, simple screen shots or any motion graphics, you can visualize and test the ambition of your ideas. Then once this phase is agreed upon I can offer a full service of state-of-the-art digital techniques with the support of competent professionals. I do not settle for superficial solutions just to facilitate the complexity of your ideas, but on the contrary I want to be able to manage a digital project from A to Z without placing limits on your ambitions. Digital techniques must possess certain functions that can best facilitate your activities, while still maintaining a well-structured, proportionate and ambitious design.
This web project is definitely the one I am most proud of, because in digital graphic design, there are so many techniques and means available, so one needs to be able to explore these possibilities to come up with new ideas and new solutions without stopping at the usual standards of layout and content reading.
The first design phase consisted of conceiving characters of certain types of students that can be found inside a school, and the only means we had, were the arrangement of the tables and the posture of the model. Photographs were taken of these scenes through the use of professional photographic equipment, among them studio lamps which made it possible to make the photos homogeneous and with excellent stylistic consistency.
In the next step, I tried to find a solution that would allow these images to be read in an original way, and looking at the photos I noticed that the line between the wall and the floor was always in the same position. Having noticed this feature, I thought that instead of scrolling vertically, horizontal scrolling would be more appropriate. I also wanted to create text and titles that were not simply leaning, but interacting with the images, and I saw this feeling of emptiness being filled and in a sense complemented with the design of the titles as interesting.
After completing the lettering design, I contoured the figures to correct the horizontal line, make it smooth, perfectly straight and always in the same position. The “Before and After” effect lent itself very well to my idea. For this effect to be effective from an aesthetic point of view, the images must have fixed points, and in my case the fixed element was the horizontal line.
The technical challenge was to be able to integrate 8 images with 8 titles. Usually the Before and After effect as it is exhibited on the internet, works only with the overlay of 2 images, in my case I established that when you get to the right or left, you go to the next image and then to see them all you have to continuously go with the mouse from right to left or vice versa. The last difficulty was how to integrate the titles and I determined that whenever you touch the ends to the right or left, the titles appear creating an interesting surprise effect.
I am very pleased with this project, because I find it to be a very original idea, and in addition to being able to come up with a design that is out of the ordinary, there were also several technical challenges that had to be customized and made to order.
